The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sonic Brat HI.A.TUS CD
Agency: Asylum Creative Pte Ltd / Singapore
Client: Sonic Brat Category: Package Design / Single
Bag
Agency: BBDO Malaysia / Kuala Lumpur
Client: Photonlife Slimming Experts Category: Package Design / Single
Tokyo Gateaux
Agency: Cindy Wang / Kaohsiung
Client: Tokyo Gateaux Category: Package Design / Single
Frasier Fir Reed Diffuser
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Single
Bacardi Corto
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Bacardi GmbH Category: Package Design / Single
Wrapping Furoshiki
Agency: HAKUHODO Inc. / TOKYO
Client: Ministry of the Environment Category: Package Design / Single
GÖTEBORGS-POSTEN CORPORATE MATERIAL
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Gothenburg Post Category: Package Design / Single
Horizons
Agency: Kinetic Singapore / singapore
Client: Concave Scream Category: Package Design / Single
Uppercrust Packaging
Agency: KNOCK inc. / Minneapolis
Client: Uppercrust Category: Package Design / Single
Anthony's Mini Garage Winery
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Anthony's Mini Garage Winery Category: Package Design / Single
The Number, Dry Cleaner Box
Agency: MargeotesFertittaPowell / New York
Client: Perry Ellis Category: Package Design / Single
Reebok Stuck Shoes
Agency: McCann Erickson, India / Mumbai
Client: Reebok Climbing Shoes Category: Package Design / Single
Otoko no Genten
Agency: Nippon Design Center / Tokyo
Client: Toray Industries Category: Package Design / Single
Fuel
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Seagram India Limited Category: Package Design / Single
Talking Jazz Box Set
Agency: Planet Propaganda / Madison
Client: Unlimited Media Ltd. Category: Package Design / Single
Full Sail LTD 6-Pack
Agency: Sandstrom Desing / Portland
Client: Full Sail Brewery Category: Package Design / Single
Q-BA-MAZE Box
Agency: Spunk Design Machine / Minneapolis
Client: Q-BA-MAZE Category: Package Design / Single
Control
Agency: CP Proximity / Barcelona
Client: Audi Category: Email Marketing / Business to Consumer
Scroll Down Animation Mail "Para Para"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: GE Consumer Finance Co., Ltd. Category: Email Marketing / Business to Consumer
Bodyguard - slow
Agency: Badillo Nazca Saarchi & Saatchi / San Juan
Client: Blockbuster Category: Consumer Radio / Single
Genius/Mr. Really Loud Cell Phone Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Really Big Golf Club Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hot Dog Eating Contest Contestant
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Doggy Day Spa Operator
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hair Gel Over Gel-er
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Boneless Buffalo Wing Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Old Yeller
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Motivation
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Soul Mate
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Skydiving
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Water Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Rock Concert
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Rabbit
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Radio / Single
shower
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo's condoms Category: Consumer Radio / Single
Figurine
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Radio / Single
Mobile Office Solutions - Desk Crusher
Agency: Dare / London
Client: Vodafone Enterprise Uk Ltd Category: Microsites / Business to Business
Vodafone Journey
Agency: Vodafone Group Plc / Newbury
Client: Vodafone Group Category: Microsites / Business to Business
British Accent Guy
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Not What It Seems
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single